We see exactly where you're leaving opportunities on the table.
Signals across your business; costs, inventory, product and campaign performance, returns, marketing, etc: sorted, causes traced, solutions formulated and quantified. Monday 09:00 in your inbox.
Your team is stuck, the findings come too late.
Your team starts blank. A morning of reports and data sources, each telling a different story, to reconstruct how last week actually went. What happened exactly, and why? And which of it can be improved? That search is a needle in a haystack: it takes days, not hours. So most weeks it's done poorly. Or not at all.
The full channel analysis is already done. What happened, why it happened, and what has to be done about it. The needle-movers are in your inbox at 09:00, sized in euros, ready to be solved. The rest is hygiene: noted, not escalated.
- Data pulled: shop, ads, stock, returns05:30
- Full channel analysis: what, why, action06:15
- Findings sized in euros, noise triaged out07:40
- Needle-movers → your inbox. The rest is hygiene.09:00
The system analyzes, the operator interprets.
We use a diagnostic system we built ourselves that analyzes across all your data sources: every campaign, every SKU, every visitor, every transaction, stock movement, and more is reviewed and assessed, cross-dimensional causes traced, quantified and prioritized. Then a feasibility check, and the result lands in your inbox or is discussed with us in your weekly sales or operations meeting.
Your data from shop, ads, stock, returns, analytics, attribution, and more: read-only, connected in the first week, optionally topped up with historical data.
The system continuously checks all sources for outliers and causes, and proposes solutions ranked by commercial value.
We assess every suggestion and recommend the ones with the most impact.
An executive summary or a detailed action list, ready to go in your inbox or as input for your team.
Money can leak anywhere. We keep the four lines in balance.
A D2C operation can lose or make money in every corner: margin, stock, logistics, marketing, planning, customer service. After twenty years of running these operations, we know where it leaks and what to do about it. Every check we run rolls up to the goals you and your CFO steer on, with one job: keep them in balance. Continuously, not at month-end.
Demand you're missing: best-sellers running out mid-campaign, a conversion drop outside the baseline, or a tracking failure dressed up as one.
Revenue that doesn't stick: a return spike on one SKU or size, discounts quietly eating the full-price window.
Money going out badly: budget running to sold-out products, campaigns below break-even ROAS, measured on your P&L, never the platform's report.
What reaches the bottom line: dead stock sitting on capital, return costs sinking a category's margin, growth that costs more than it brings in.
Beneath these four lines sit the checks: spend, stock, returns, traffic, margin, logistics. If it's in your data, it's in scope.
Every finding has the same anatomy:
An action is only an action if your team can execute it this week, with the stock you already have.
We keep score on our own advice.
findings confirmed against your baseline last quarter. Every recommendation ships with a prediction: what improves, by how much, by when. Afterwards, we measure.
Every finding carries an evidence trail: which data, which reasoning, why it was raised.
Predicted vs. actual tracked for every recommendation, reviewed with you monthly.
“Within normal variance” said out loud when it's true. Silence costs less than false alarms.
Ask any agency for their hit rate. Then ask us.
Two decades of experience building and growing D2C.
Vrijbaat is run by Wim van Zijl, supplemented with specialists of varying make-up when needed. One thing we share: we all have many years of operational experience running this business. We know where to look, we know where the causes usually lie, and more importantly: we know where the solutions are and what they deliver.
- MiscoE-commerce, electronics & office supplies3 years
- ASICSE-commerce3 years
- MexxHead of E-commerce, then VP E-commerce, global, incl. USA & Canada7 years
- Scotch & SodaDirector of E-commerce, then Chief Digital Officer6.5 years
- VrijbaatStrategic engagements for European D2C brandstoday
Start with the retro-audit.
We run our checks over your last 12 months. The findings you already knew about validate the method. The ones you missed pay for it. Four weeks, fixed scope, fixed fee: credited in full when we continue together.
If you want a quantified proposal, we go deeper with a full growth assessment: operating model, financial growth model, transformation roadmap. Most recent: an omnichannel retailer in EMEA, growing and profitable, a plan for 4x growth in 5 years. Our assessment identified 16 levers and 28 initiatives that together add up to at least 4x growth.